The Entrepreneurial Guide to the Promised Land

The Entrepreneurial Guide to the Promised Land

 Why this Book:

Entrepreneurship is becoming a popular vehicle for value-creation, wealth creation and for delivering socio-economic impact. It promises (creative, financial and time ) freedom to those who choose to pursue it, however for many entrepreneurs and in particular first generation African entrepreneurs with limited knowledge, networks and resources to pursue and build their entrepreneurial ambitions this promise can seem elusive and unattainable.

In this book Xoliswa Moraka shares strategic insights, opinions and tools to help entrepreneurs define, pursue and fulfil their entrepreneurial ambitions.

This is a guide-book and inspirational work of art providing a strategic and systematic process to equip entrepreneurs to build purposeful, value-adding, viable and profitable business assets that will enable them to build their wealth and contribute meaningfully to the economy and society in general.

About the Author

Xoliswa Moraka, affectionately known as “The Purposeful Entrepreneur,” is a Home-School Mom of two, Serial Entrepreneur, SMME Business Growth Strategist, Author and a seasoned Economic Development Programme management specialist with over 16years experience of designing, managing and executing developmental programmes that aim to facilitate and advance the economic inclusion, participation and prosperity of African people in the formal economy through access to employment and/or entrepreneurship development opportunities.